Bold Projects Require Significant Public Support
We are excited to confirm that after 4 years we have officially lodged a Development Application for lots 273 – 278 Fitzgerald Street, North Perth (387 Fitzgerald) encompassing over 4,700m2 of prime inner city land along Fitzgerald Street from Alma Road to Raglan Road and directly across from North Perth Plaza.
Significant landholdings in locations such as this are incredibly rare and we owe it to ourselves and the community to ensure what is created becomes a landmark not just for today, but for many decades to come. Located in the heart of the North Perth town centre on a high frequency bus route just 3km from the Perth CBD, this site meets all the objectives of current State planning policies to promote infill development in established town centres and transport corridors. By focusing more intensive infill development in the town centre, 387 Fitzgerald will facilitate more sustainable development by creating a walkable neighbourhood for its residents while adding to the vibrancy of the town centre. Importantly the development will also protect the existing character streets of North Perth from further subdivision and the loss of tree canopy that comes as a result.
Our expert team of architects and consultants have been tasked with creating a quality, high amenity development that brings together vibrancy, rejuvenation and housing choice. The design of 387 Fitzgerald aims to create a place that provides outstanding benefit to the community, a place where North Perth residents want to come together and stay awhile. It aims to be a lively community space attuned to the charm of the neighbourhood that provides diverse opportunities to live, shop and socialise locally.
To this end, the proposed development will consist of:
- 914m2 of ground floor public outdoor space
- 4,765m2 of commercial space including significant ground floor retail and 1,500m2 of office to be taken up by the existing landowners and Celsius
- 97 one, two and three bedroom apartments with 54% being 3 bed 2 bath.
- 1,178m2 of outdoor residential amenity
- 152m2 of indoor residential amenity
- 359 car bays including 102 public retail bays with 2-hour free parking
During 2021 and 2022 we engaged with the local community on three separate occasions with learnings informing the final submission. The proposed development has been able to accommodate over 50% of the site being 3 stories or less with a focus on pushing the bulk and scale away from the western residential neighbours toward Fitzgerald Street. We have managed to bring down the maximum height from 16 stories to 13 stories and this is over just 15% of the site.
Undoubtedly bold projects such as this require significant community support and to this end we will work with the City of Vincent to ensure their community consultation provides the community with an opportunity to find out more about the development and provide their feedback.
To this end we are assisting by:
- Creating a development specific website with more information: www.387fitzgerald.com.au
- Writing to the surrounding neighbours offering to meet to show them the proposal for the site
- Writing to the local business owners and landlords
- Distributing a flyer to the suburb of North Perth advising of the proposed development
- Installing signage onsite to support the City of Vincent public consultation process
- Hosting a Community Open Day on Saturday 17th September 2022
Whether you are for, against or indifferent about our development we encourage you to reach out and participate in the community consultation process to ensure that the City makes an informed decision based on a true understanding on how the broader community feels about 387 Fitzgerald.
Throughout the process we have been more than happy to meet both positive and concerned community members one on one to afford them an opportunity to hear about the proposed development and for us to listen to their feedback. Prior to the community consultation period opening, feel free to register for attendance at our Community Open Day on the website (www.387fitzgerald.com.au) or reach out to our team on 08 6144 0700 with any queries you may have or to book a one on one meeting.
All the very best,